You Know Your Audience!
Unlike Google’s broad approach to advertising (Adwords), or Facebook or LinkedIn, advertising on your credit reports to your credit clients is a rare and highly targeted opportunity: you know your audience. You know who is viewing your ads. You know when they are viewing your ads. You know their behavior. You have the benefit of knowing who your clients are and what industry they are in – and can advertise relevant products and services that help their business grow.
Have more mortgage company clients than credit union or banking clients? Tailor your ads to fit that audience. Or vice versa, as certain messages may resonate more with banks than with mortgage companies.